Overview

Designed a mobile-first experience for a virtual book club platform where users can join reading communities, track their progress, and engage in book discussions.

Objectives

• Discover books and authors through reliable YouTube recommendations and friends.
• Engage in meaningful one-on-one discussions about books.
• Explore immersive book-related experiences with narration and sound effects.

User Research

Conducted user interviews with 5 participants to understand their frustrations and preferences. Analyzed user behavior data to pinpoint where users dropped off in the process. Benchmarked against competitors to identify best practices for checkout flows.

Insights

• Users were frustrated by not finding like minded users.
• Lack of strcture in tracking lists of books.
• Difficulty finding book clubs that align with his specific interests.