Task Tiger

Landing Page Design
Project Details

Overview

Task Tiger is a productivity tool designed to help users organize, prioritize, and track tasks effortlessly. I was responsible for designing its marketing landing page with a focus on clarity, conversion, and brand identity. The landing page was optimized for both desktop and mobile, supporting the product’s growth and onboarding strategy.

Visual Direction

  • Typography: Bold headings with high readability (using Inter and Work Sans)
  • Illustration Style: Friendly vector visuals and iconography to keep the tone approachable
  • UI Elements: Soft rounded corners, subtle shadows, and ample whitespace for a modern aesthetic

Design Process

Started by brainstorming in figjam. The moved to figma for wireframing and high fidelity designs. I Used notion for organizing and brainstroming of content.

Tools

  • Figma: Design and prototyping
  • FigJam: Sitemap and content wireframing
  • Notion: Content and copy collaboration
Outcomes

Bounce rate decreased by 28% in the first month

Increased sign-up conversion rate by 17% compared to the previous page

Created a reusable section-based layout that allowed for future testing and versioning

Key Learnings

First impressions really matter

Conversion-led design doesn’t mean sacrificing personality

Collaboration sharpens the message

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